How to innovate and Know more about your customer with PlayandTell

15 Best Marketing Research quotes

“The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.” (David Ogilvy)

“Somewhere, something incredible is waiting to be known.” (Carl Sagan)

“Your most unhappy customers are your greatest source of learning.” – Steve Jobs

“Our society needs more heroes who are scientists, researchers, and engineers. We need to celebrate and reward people who cure diseases, expand our understanding of humanity, and work to improve people’s lives.” – Mark Zuckerberg

Research shows that couples who have a lot of similarities, including intellectual compatibility, end up staying together.- Helen Fisher  Find similarities with your customers

“Without data you’re just another person with an opinion.” – W. Edwards Deming

“Research is to see what everybody else has seen, and to think what nobody else has thought.”   (Albert Szent-Gryorgyi)

“The trouble with research is that it tells you what people where thinking about yesterday, not tomorrow. It’s like driving a car using a rearview mirror.”  (Bernard Loomis)

“There is nothing like looking, if you want to find something. You certainly usually find something, if you look, but it is not always quite the something you were after.”   (J.R.R. Tolkien)

Word of mouth is the most valuable form of marketing, but you can't buy it. You can only deliver it. And you have to really deliver. G- Eazy

I like to look nice, but I'm not marketing being beautiful. B Frankel

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Customer experience

Why experiential marketing can be your best shot?

As a businessman you would have noticed how television advertising is losing ground. Customers ‘skip the ad’ on YouTube, close ‘pop-up’ windows and direct emails are usually deleted then opened. Perhaps you have heard of experiential marketing and how it is being used to familiarize audiences with a brand, convert sales and build long-term loyalty.   

Why choose experiential marketing?

You already know that traditional marketing engages only a couple of senses like sight through print media or speech like in TV advertising. Through experiential marketing, you can engage customers with a total experience so that they can relate that experience to your brand. The idea is to make the campaign as memorable as possible by encouraging customer participation. This allows customers to make an emotional connect with your brand and you are able to build customer loyalty. If you engage audiences, business partners, stakeholders, employees and consumers you allow them to see, touch and feel and this leads to believe; as more often than customers don’t really believe messages and even screen them out without seeing.

What experiential marketing involves?

As a local business you obviously want to increase sales but before you do that you have to understand your target audience and what strategies you can use to engage them. You have to understand what emotions you want your brand to be associated with. Naturally you need to engage children differently from adults and men differently from women etc. Time is an important factor to consider, after all if you plan to have an event you want the maximum people in your town and nearby areas to come to the event like a wine tasting event. When customers visit vineyards, wineries, taste wine dine and travel there they have a whole experience and so they buy wine and place orders.

• Enhance traditional marketing

You can use experiential marketing to reinforce traditional advertising when you conduct an event or schedule a conference. This allows you to spend more time with customers. There are many local businesses that interact with their customers online but when the virtual world becomes real it authenticates what has been said on websites. In less time you can engage more customers. What began on the internet now comes into the real world and this leads to long term loyalty. Besides this, customers who you engaged through experiential marketing will talk about your event to others especially if the event was memorable and touched their senses. Word of mouth as you know is good advertising.

• More sales and less conversion time

When you use experiential marketing you will see people make purchases faster than through other advertising. You might make more sales in a single event than you do throughout the year. In traditional advertising it takes at least seven exposures before a purchase is made. Experiential marketing is likely to be the future of advertising but you have to know how to build the purchase into the participatory event for success.

Know more at www.extroveert.com and find out how We can help you to grow !

Enjoy your day!

Rocio Fernandez,
Extroveert.com founder

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Get our T-shirt  and help us to create ethical marketing strategies for local businesses. This strategies also study human behaviour, making a human connection between customers and local business: increase the opportunity to find innovative and useful products and services.

Here I am with one of the extroveert t-shirts: Let's have fun Now!

Choose the one you love the most. 

Make your customer have fun!

Research has found that customers are looking to obtain extra benefits from the Solid goods (coffee, hotel, toothpaste,..) The tendency to search leisure activities and find new ways to interrupt theirs everyday routine have open and strategic marketing opportunity for all kind of businesses.  The idea of this experiential marketing is to provide a meaningful perception and increase the levels of interest involving those customers with the marketing strategy. This stimulus makes nondurable memory-pursaches to a confident and energetic multisensory experience difficult to forget and easily shareable (change their personal perception and anticipate to their needs).

What should you keep in mind before starting an experiential marketing strategy?

First Create a list of your principal and secondary goals. Also include your Budget, Task Definition. MindMap is a good Free and Visual app for creating a Marketing Plan. 

I Also like to a short version of the business plan ( Swot business plan, and I particularly like the Model Canvas)

Secondly, Analyse your product or service, I know that it maybe sounds like irrational because you feel like you know your product very well. But, what I am asking you to do is to study your product from a different perfective, and from you actual customer perspective. 

Rethinking about your product is an important step.  Try to think about your product in a different way. I will be important to Brainstorming and think about how your customer can interact with your product on a different way.

Watch this promotion about Coca-Cola. On this promotion, Coca Cola gives a symbolic and tangible benefits to their product, and it not only share a new perspective it also gives to their customer a new idea to entertain.(1)

To Make your Goods fun and entertainment, you can analyse your customer behaviour. Studying and analyzing your customers often you can  anticipate their needs  (tangible or symbolic needs), and it will give you the opportunity to improve, innovate and Stant out from your competition. 

After you study your product, Study your customer: Cognition 

The experiential perspective are more private and unique and increase the chances of Memorizing and learn about your product and your business. 

To make sure that you are creating a unique and latent Life-content, it will be necessary to study their fantasy-life (dreams, expectations, their vocabulary, and understand how they solve their problems) 

To do so, you will need to make a list of their attitude about your brand, preferences, culture and usual behaviour, Lifestyle,…

The fourth step is to Understand your customer resources and criteria of time, money,  and their association about esthetic and the use of products or services like yours.

After I have this first idea, I start finding out wich are the most attractive touching points that will involve their Left-side (information process) and Right-side (experiential)of their brain. 

The purpose of all this process is to make sure that I am creating a cognitive interest and unexpected excitement for your Product and Business.(2) ( experiential views and implications with life stimulus that includes psychophysiological responses,- Krugman’s  (1971) and Hansen and Lundsgaard (1981))

Now, I invite your to make your customers life a little bit better. And your Brand will be unforgettable. 

“Make the customer the hero of your story”- Ann Handley.

If you have any questions or you are interested in this Experiential marketing strategy you can contact me anytime at extroveert@gmail.com or if you already have some events coming you can add your events on www.extroveert.com/

Enjoy :)

Rocio Fernandez, Extroveert.com founder.

(1)https://www.youtube.com/watch?v=I_A4GCxiJ0U

(2) Krugman’s  (1971) and Hansen and Lundsgaard (1981)

3. the experimental, Morris B.Holbrook and Alizabeth C. Hirschman