Why experiential marketing can be your best shot?

As a businessman you would have noticed how television advertising is losing ground. Customers ‘skip the ad’ on YouTube, close ‘pop-up’ windows and direct emails are usually deleted then opened. Perhaps you have heard of experiential marketing and how it is being used to familiarize audiences with a brand, convert sales and build long-term loyalty.   

Why choose experiential marketing?

You already know that traditional marketing engages only a couple of senses like sight through print media or speech like in TV advertising. Through experiential marketing, you can engage customers with a total experience so that they can relate that experience to your brand. The idea is to make the campaign as memorable as possible by encouraging customer participation. This allows customers to make an emotional connect with your brand and you are able to build customer loyalty. If you engage audiences, business partners, stakeholders, employees and consumers you allow them to see, touch and feel and this leads to believe; as more often than customers don’t really believe messages and even screen them out without seeing.

What experiential marketing involves?

As a local business you obviously want to increase sales but before you do that you have to understand your target audience and what strategies you can use to engage them. You have to understand what emotions you want your brand to be associated with. Naturally you need to engage children differently from adults and men differently from women etc. Time is an important factor to consider, after all if you plan to have an event you want the maximum people in your town and nearby areas to come to the event like a wine tasting event. When customers visit vineyards, wineries, taste wine dine and travel there they have a whole experience and so they buy wine and place orders.

• Enhance traditional marketing

You can use experiential marketing to reinforce traditional advertising when you conduct an event or schedule a conference. This allows you to spend more time with customers. There are many local businesses that interact with their customers online but when the virtual world becomes real it authenticates what has been said on websites. In less time you can engage more customers. What began on the internet now comes into the real world and this leads to long term loyalty. Besides this, customers who you engaged through experiential marketing will talk about your event to others especially if the event was memorable and touched their senses. Word of mouth as you know is good advertising.

• More sales and less conversion time

When you use experiential marketing you will see people make purchases faster than through other advertising. You might make more sales in a single event than you do throughout the year. In traditional advertising it takes at least seven exposures before a purchase is made. Experiential marketing is likely to be the future of advertising but you have to know how to build the purchase into the participatory event for success.

Know more at www.extroveert.com and find out how We can help you to grow !

Enjoy your day!

Rocio Fernandez,
Extroveert.com founder