“The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.” (David Ogilvy) “Somewhere, something incredible is waiting to be known.” (Carl Sagan) “Your most unhappy customers are your greatest source of learning.” – Steve Jobs “Our society needs more heroes who are scientists, researchers, and engineers. We need to celebrate and reward people who cure diseases, expand our understanding of humanity, and work to improve people’s lives.” – Mark Zuckerberg Research shows that couples who have a lot of similarities, including intellectual compatibility, end up staying together.- Helen Fisher Find similarities with your customers “Without data you’re just another person with an opinion.” – W. Edwards Deming “Research is to see what everybody else has seen, and to think what nobody else has thought.” (Albert Szent-Gryorgyi) “The trouble with research is that it tells you what people where thinking about yesterday, not tomorrow. It’s like driving a car using a rearview mirror.” (Bernard Loomis) “There is nothing like looking, if you want to find something. You certainly usually find something, if you look, but it is not always quite the something you were after.” (J.R.R. Tolkien) Word of mouth is the most valuable form of marketing, but you can't buy it. You can only deliver it. And you have to really deliver. G- Eazy
Help us - MAKE IT VIRAL! NEW APP - extroveert.com In 2016 we start a happy project www.extroveert.com - to spend more time with friends and more time doing what you love! Make more memories with @extroveert - https://www.youtube.com/watch?v=_Fj7DAy80_A
Research has found that customers are looking to obtain extra benefits from the Solid goods (coffee, hotel, toothpaste,..) The tendency to search leisure activities and find new ways to interrupt theirs everyday routine have open and strategic marketing opportunity for all kind of businesses. The idea of this experiential marketing is to provide a meaningful perception and increase the levels of interest involving those customers with the marketing strategy. This stimulus makes nondurable memory-pursaches to a confident and energetic multisensory experience difficult to forget and easily shareable (change their personal perception and anticipate to their needs).
What should you keep in mind before starting an experiential marketing strategy?
First Create a list of your principal and secondary goals. Also include your Budget, Task Definition. MindMap is a good Free and Visual app for creating a Marketing Plan.
I Also like to a short version of the business plan ( Swot business plan, and I particularly like the Model Canvas)
Secondly, Analyse your product or service, I know that it maybe sounds like irrational because you feel like you know your product very well. But, what I am asking you to do is to study your product from a different perfective, and from you actual customer perspective.
Rethinking about your product is an important step. Try to think about your product in a different way. I will be important to Brainstorming and think about how your customer can interact with your product on a different way.
Watch this promotion about Coca-Cola. On this promotion, Coca Cola gives a symbolic and tangible benefits to their product, and it not only share a new perspective it also gives to their customer a new idea to entertain.(1)
To Make your Goods fun and entertainment, you can analyse your customer behaviour. Studying and analyzing your customers often you can anticipate their needs (tangible or symbolic needs), and it will give you the opportunity to improve, innovate and Stant out from your competition.
After you study your product, Study your customer: Cognition
The experiential perspective are more private and unique and increase the chances of Memorizing and learn about your product and your business.
To make sure that you are creating a unique and latent Life-content, it will be necessary to study their fantasy-life (dreams, expectations, their vocabulary, and understand how they solve their problems)
To do so, you will need to make a list of their attitude about your brand, preferences, culture and usual behaviour, Lifestyle,…
The fourth step is to Understand your customer resources and criteria of time, money, and their association about esthetic and the use of products or services like yours.
After I have this first idea, I start finding out wich are the most attractive touching points that will involve their Left-side (information process) and Right-side (experiential)of their brain.
The purpose of all this process is to make sure that I am creating a cognitive interest and unexpected excitement for your Product and Business.(2) ( experiential views and implications with life stimulus that includes psychophysiological responses,- Krugman’s (1971) and Hansen and Lundsgaard (1981))
Now, I invite your to make your customers life a little bit better. And your Brand will be unforgettable.
“Make the customer the hero of your story”- Ann Handley.
If you have any questions or you are interested in this Experiential marketing strategy you can contact me anytime at extroveert@gmail.com or if you already have some events coming you can add your events on www.extroveert.com/
Legend has it that the knight, Sant George, patron saint of Catalonia, killed a fierce dragon that was about to devour the Cleodolinda maid. Either by linking the city with the legend or not, the fact is that Barcelona is full of dragons of multiple types. With wings or without, to look more or less threatening, in frames, lamps, door handles, door thresholds or whatever space was suitable for the sculptors and architects geniuses to put their work into shape...more>> Here I am sharing some of my pictures, but I recommend you to visit Barcelona and find all those Dragons inspired by Sant George Legend.
For my this legend is so much more than a legend, Today Barcelona and all the Catalan streets around small and big towns will be full of books and roses, full of lovers, passion but mostly a happy sensation, that have inspired a lot of artist like Gaudi.
Even if your aren't Catalan, maybe today could be a good day to know more about this beautiful Culture and you can go on and Buy a book or a Rose for someone you love.
