“The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.” (David Ogilvy)
“Somewhere, something incredible is waiting to be known.” (Carl Sagan)
“Your most unhappy customers are your greatest source of learning.” – Steve Jobs
“Our society needs more heroes who are scientists, researchers, and engineers. We need to celebrate and reward people who cure diseases, expand our understanding of humanity, and work to improve people’s lives.” – Mark Zuckerberg
Research shows that couples who have a lot of similarities, including intellectual compatibility, end up staying together.- Helen Fisher Find similarities with your customers
“Without data you’re just another person with an opinion.” – W. Edwards Deming
“Research is to see what everybody else has seen, and to think what nobody else has thought.” (Albert Szent-Gryorgyi)
“The trouble with research is that it tells you what people where thinking about yesterday, not tomorrow. It’s like driving a car using a rearview mirror.” (Bernard Loomis)
“There is nothing like looking, if you want to find something. You certainly usually find something, if you look, but it is not always quite the something you were after.” (J.R.R. Tolkien)
Word of mouth is the most valuable form of marketing, but you can't buy it. You can only deliver it. And you have to really deliver. G- Eazy
I like to look nice, but I'm not marketing being beautiful. B Frankel
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